MEDIA RELEASE - New Agency In The Family For Sydney’s NGFarah

Long-running Australian-owned family real estate agency NGFarah is expanding its footprint, with plans to join with Malabar’s respected South Eastern Realty from January 2021.

NGFarah’s Cameron Airlie will move into a re-branded Anzac Parade office to manage day-to-day operations, while Peter McGuinn and Greg Gladstone and their team will remain, ensuring ‘business as usual’ for their loyal client base.

“This is a very exciting step for NGFarah to ‘come home’ to its very early origins in Malabar and reinforces our commitment to serving this important part of Sydney,” says NGFarah director Peter Goulding.

Mr Goulding says the 58-year-old business has performed strongly during 2020, with many high-profile sales, a steady property management portfolio and the addition in May of award-winning agent Adrian Bo as Head of Sales.

NGFarah has always been an agency that has performed best when the going gets tough. In a rising market you could use anyone to sell property – but in a tough market you need the experience, expertise and old-school sales skills,” he says.

“This is the time that people go back to the names and brands that they know can get the job done.

“Vendors go back to people they know can achieve good prices in a hard market, and property owners do the same with their property management.

“Peter and Greg at South Eastern Realty share our DNA when it comes to strong ethics and family values, and you can see that in how well they’re regarded not just by clients but within the community.

“It’s a great match for us, and we’re excited to see what we can create together in 2021,” he says.

South Eastern Realty has been a market leader in residential, commercial and institutional sales and property management from Bondi to Botany Bay since opening their doors 17 years ago.

For Peter McGuinn and Greg Gladstone - who was with NGFarah for many years before striking out on his own - it’s the right time to make this move.

“We’ve always enjoyed a great cross-agency relationship, and if 2020 has taught us anything, it’s about what you stand for personally and professionally, and in NGFarah we have very like minds,” say Peter and Greg.

“We’re delighted our clients will benefit from the expanded skills and reach of the NGFarah brand and that our sales team can also broaden their opportunities through a larger eastern suburbs audience.

“Customer relationship has never been more important and we expect that to continue through 2021 as vendors and buyers, and landlords and tenants look for something more from their interactions with real estate agencies,” say Peter and Greg.

NGFarah is a multi-award winning business accredited with many suburb and street records, and recognition as a leading business with a place BRW'S elite list of ' TOP 100 ' fast starter companies and winner of Randwick City Council business excellence awards for the ‘Most Outstanding Real Estate Agency’ and the coveted award for the ‘Best Overall Business Of The Year’.

They have a reputation for being long-time supporters of their local community, with associations and sponsorships with groups including Sydney Children’s Hospital, Pagewood Botany Football Club, South Maroubra Surf Life Saving Club and Matraville Tigers.